Thematic Investing

Wondering how you can align your investments with your values or with economic, technological, and social trends? Check out these themes and learn about specific investments in these areas.
Learn more about investing in ETFs related to the recession

Playing defense

Look to diversify your portfolio during downturns by investing in companies that may have the ability to weather tough economic times.

Learn more about investing in ETFs related to gold

Hedging with gold

Diversify into a precious metal that many investors consider a potential safe haven when the economy slumps.

Learn more about investing in ETFs related to treasuries

Government-backed bonds

Bolster your portfolio with funds that invest in US government backed bonds—widely considered the safest, lowest-risk securities available.

Learn more about investing in ETFs related to large companies

Undervalued large firms

Put your money in large companies whose stocks may be underpriced based on the principles of value investing.

Learn more about investing in ETFs related to small businesses

Up-and-comers

Invest in smaller companies that offer opportunities for long-term growth potential.

Learn more about investing in ETFs related to cyber security

Emerging economies

Diversify your portfolio by investing in countries with developing economies that may be growing rapidly.

Learn more about investing in ETFs related to cyber security

Technology pacesetters

Invest in leading technology innovators that are looking to change the way the world works.

Learn more about investing in ETFs related to streaming TV

The future of entertainment

Invest in cutting-edge media and entertainment firms that are leading the digital era.

Learn more about investing in ETFs related to healthcare innovations

Health care innovators

Put your money behind health care and biotechnology companies that are pursuing medical breakthroughs.

Learn more about the china internet & technology theme

China's internet & technology leaders

Invest in Chinese internet and technology companies that cater to the rising buying power of the country's consumers.

Learn more about the e-commerce theme

E-commerce

Find investing opportunities in the surging business of online and mobile retailing.

Learn more about investing in ETFs related to the millennial audience

Millennials

Invest in companies that are impacted by the rising economic importance of the Millennial generation.

Learn more about investing in ETFs related to clean energy

Clean energy

Put your money behind the growing call for clean and renewable energy.

Learn more about investing in ETFs related to clean water

Clean water

Invest in companies that are in industries related to potable water and water conservation and purification.

Learn more about investing in ETFs related to the gamer audience

Gamers

Look for opportunities in one of the biggest sectors of the entertainment industry: video gaming.

Learn more about investing in ETFs related to artificial intelligence

Artificial intelligence

Find investing opportunities in this growing field of technology.

Learn more about investing in ETFs related to cyber security

Cybersecurity

Consider investing in companies that help safeguard data and computer systems.

E*TRADE uses Morningstar categories or ETF name screener to search keywords – such as “clean energy” or “artificial intelligence” – to identify ETFs focused on the selected themes. An ETF is required to invest 80% of its assets in the type of investment or industry suggested by its name. So, an ETF with “clean energy” in its name has to invest at least 80% of its assets in the clean energy industry.

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