The future of entertainment

Media and its consumption in American households has been changing rapidly over the past decade. For example, many people are “cutting the cord”—cancelling their cable and satellite TV subscriptions—in favor of streaming. US daily users of streaming, social media, and gaming spend the total equivalent of about 11 billion days per year consuming digital media and about 14 billion annual days watching traditional television, according to Morgan Stanley Research.* This evolution will push media and entertainment companies to invest, innovate, and find new ways to capture subscribers and advertising revenue.