The financial sector is critical to the economy—almost all businesses and consumers depend on financial services in some capacity. Indeed, financial stocks often grow—and decline—in tandem with broader economic conditions. Looking ahead, Morgan Stanley believes the sector may be poised for productivity gains, as increased adoption of online business models, cashless services, and branchless banking help drive costs down.* Further, with financial technology a key theme, analysts argue that new digital innovations may create opportunity and disruption in the space.
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