Own a piece of a company's future

  • While stocks fluctuate, growth may help you keep ahead of inflation
  • Potentially generate income with dividends
  • Flexibility for long- and short-term investing strategies


stock analysis and screeners


commission per trade2

Why trade stocks?

Stocks let you own a piece of a company’s future. They’re available for a wide variety of industries—so you can tap into your knowledge of specific businesses, or help you to diversify your portfolio.

Growth potential

While stock performance changes over time, successful stocks can help your money grow—at times, they can even outrun inflation


Some stocks pay regular dividends—that’s income you can keep or reinvest


Since stocks trade by the millions every day, you can move quickly when you’re buying or selling


You decide which company to invest in, when it’s time to buy, and when it’s time to sell

Start investing today

Enjoy $0 commissions on online US-listed stock, ETF, mutual fund, and options trades with no account minimums.1


Why trade stocks with E*TRADE from Morgan Stanley?

Our tools, info, and professional guidance mean you’ll never have to face the markets on your own.

  • Get market data and easy-to-read charts
  • Use our stock screeners to find companies that fit into your portfolio
  • Trade quickly and easily with our stock ticker page


Fast facts

  • Stop and conditional orders may help protect your portfolio
  • The price-to-earning (P/E) ratio can help you identify value stocks 
  • Compare earnings-per-share (EPS) between similar companies 
  • Market capitalization (market cap) is the dollar value of a company
  • Stock performance can fluctuate depending on market conditions

Top five dividend yielding stocks

Data delayed by 15 minutes.

Top five lists are not a recommendation by Morgan Stanley Smith Barney LLC to buy, sell, or hold any security, financial product or instrument, nor is it an endorsement of any specific security, company, fund family, product, or service.

Selection criteria: stocks from the Dow Jones Industrial Average that were recently paying the highest dividends as a percentage of their share price.

Dividend yield is a ratio that shows how much a company pays out in dividends each year relative to its share price. It is a way to measure how much income you are getting for each dollar invested in a stock position.

Dividend yields provide an idea of the cash dividend expected from an investment in a stock. Dividend Yields can change daily as they are based on the prior day's closing stock price. There are risks involved with dividend yield investing strategies, such as the company not paying a dividend or the dividend being far less that what is anticipated. Furthermore, dividend yield should not be relied upon solely when making a decision to invest in a stock. An investment in high yield stock and bonds involve certain risks such as market risk, price volatility, liquidity risk, and risk of default.

Data provided by Wall Street on Demand and Thomson Reuters.

Data quoted represents past performance. Past performance is not an indication of future results and investment returns and share prices will fluctuate on a daily basis. Your investment may be worth more or less than your original cost when you redeem your shares. Current performance may be lower or higher than the performance data quoted.

Start investing today

Enjoy $0 commissions on online US-listed stock, ETF, mutual fund, and options trades with no account minimums.1