New to online investing
With easy-to-use tools and guidance to empower investors and simplify the investing experience, there is no need to feel overwhelmed. Before you know it, you’ll feel right at home, investing with confidence at E*TRADE.
Get started in four easy steps
1
Set your goals
Start by determining how much you can invest, and what your short- and long-term goals are. We can help create a plan to get you there!
2
Open your account
As the original place to invest online, E*TRADE knows a thing or two about how to make online investing as easy as possible. All it takes is about 15 minutes to get started.
3
Choose your investments
This is the fun part! Our selection tools and research can help you make informed decisions. Want the E*TRADE investing pros to choose for you? Consider a managed portfolio.
4
Stay on track
We’ll help guide you along the way and keep you informed with research, analysis, and more so you can stay ahead of the curve!
Why choose E*TRADE
With unrivaled service, and a range of investment choices E*TRADE has everything you need to invest online.
Online stock, ETF, and options trades
$0 per trade2
Invest on your terms
We’re here to help you invest any way you want. Whether you’re doing it by yourself, getting occasional help, or opting for full management, we give you the support you need.
Invest commission-free with Kiplinger's #1 rated Mobile app.1
Enjoy $0 commission on online U.S. listed stock, ETF, and options trades with no account minimums.
Explore accounts
Brokerage account
Investing and trading account
Buy and sell stocks, ETFs, mutual funds, options, bonds, and more.
Rollover IRA
Take control of an old 401(k)
Consolidate assets from a former employer’s retirement plan.
Core Portfolios
Automated investment management
Get a diversified portfolio that’s monitored and managed for a low annual advisory fee of 0.30% and $500 minimum.3