New to online investing
With easy-to-use tools and guidance to empower investors and simplify the investing experience, there is no need to feel overwhelmed. Before you know it, you’ll feel right at home, investing with confidence at E*TRADE.
Get started in four easy steps
Set your goals
Start by determining how much you can invest, and what your short- and long-term goals are. We can help create a plan to get you there!
Open your account
As the original place to invest online, E*TRADE knows a thing or two about how to make online investing as easy as possible. All it takes is about 15 minutes to get started.
Stay on track
We’ll help guide you along the way and keep you informed with research, analysis, and more so you can stay ahead of the curve!
Why choose E*TRADE
With unrivaled service, and a range of investment choices that earned us “2019’s number one online broker,”2 E*TRADE has everything you need to invest online.
Invest in what you want, whenever you want
Take on the market with our full suite of investments, along with E*TRADE's innovative tools, customer experience, and education.
Take control of retirement savings
Whether you have changed jobs or retired, you have options when considering what to do with a former employer's plan. Be sure you know the pros and cons of each choice.
Efficient digital portfolios guided by you
Tell us about yourself, and we'll recommend and manage a diversified portfolio designed to help meet your investing needs.