New to online investing

With an easy-to-use website and friendly guidance, there’s no need to feel overwhelmed. Before you know it, you’ll feel right at home, investing with confidence at E*TRADE.

How to buy a stock online

1

Open an account

Apply online in just a few minutes

2

Put money in

Add money to pay for the shares you want to buy

3

Pick an investment

Use our free analyst research and investing tools

4

Place your trade

Our intuitive website and mobile app will guide you

Why E*TRADE?

E*TRADE was named "Best Brokerage for Beginners" in Benzinga’s 2020 Global Fintech Awards.2

zero commissions trades

$0 commission trades3

For online US-listed stocks, ETFs, and options. Focus on your future, not on fees.

full range of investments

Full range of investments

Build your portfolio with stocks, options, mutual funds, ETFs, and more.

education and guidance

Education and guidance

With helpful insights and support, you’re never on your own.

Get up to $3,000 (plus $0 commissions as always)1 Learn how

Take charge of your finances with a new E*TRADE brokerage or retirement account by June 30
and start with a generous cash bonus.

Use code: BONUS21

Explore accounts

Brokerage account

Investing and trading account

Buy and sell stocks, ETFs, mutual funds, options, bonds, and more.

Rollover IRA

Take control of an old 401(k)

Consolidate assets from a former employer’s retirement plan.

Core Portfolios

Automated investment management

Get a diversified portfolio that’s monitored and managed for a low annual advisory fee of 0.30% and $500 minimum.4