New to online investing
With an easy-to-use website and friendly guidance, there’s no need to feel overwhelmed. Before you know it, you’ll feel right at home, investing with confidence at E*TRADE.
How to buy a stock online
1
Open an account
Apply online in just a few minutes
2
Put money in
Add money to pay for the shares you want to buy
3
Pick an investment
Use our free analyst research and investing tools
4
Place your trade
Our intuitive website and mobile app will guide you
Why E*TRADE?
E*TRADE was named "Best Brokerage for Beginners" in Benzinga’s 2020 Global Fintech Awards.2
$0 commission trades3
For online US-listed stocks, ETFs, and options. Focus on your future, not on fees.
Full range of investments
Build your portfolio with stocks, options, mutual funds, ETFs, and more.
Education and guidance
With helpful insights and support, you’re never on your own.
Get up to $3,000 (plus $0 commissions)1 Learn how
Take charge of your finances with a new E*TRADE brokerage or retirement account by November 30
and start with a generous cash bonus.
Explore accounts
Brokerage account
Investing and trading account
Buy and sell stocks, ETFs, mutual funds, options, bonds, and more.
Rollover IRA
Take control of an old 401(k)
Consolidate assets from a former employer’s retirement plan.
Core Portfolios
Automated investment management
Get a diversified portfolio that’s monitored and managed for a low annual advisory fee of 0.30% and $500 minimum.4