New to online investing

With easy-to-use tools and guidance to empower investors and simplify the investing experience, there is no need to feel overwhelmed. Before you know it, you’ll feel right at home, investing with confidence at E*TRADE.

Open an account

Take a look at just how E*TRADE can help you take control of your investments online

Get started in four easy steps


Set your goals

Start by determining how much you can invest, and what your short- and long-term goals are. We can help create a plan to get you there!


Open your account

As the original place to invest online, E*TRADE knows a thing or two about how to make online investing as easy as possible. All it takes is about 15 minutes to get started.


Choose your investments

This is the fun part! Our selection tools and research can help you make informed decisions. Want the E*TRADE investing pros to choose for you? Consider a managed portfolio.


Stay on track

We’ll help guide you along the way and keep you informed with research, analysis, and more so you can stay ahead of the curve!

Why choose E*TRADE

With unrivaled service, and a range of investment choices that earned us “2019’s number one online broker,”2 E*TRADE has everything you need to invest online.

Online stock, ETF, and options trades

$0 per trade3

All pricing

Invest on your terms

We’re here to help you invest any way you want. Whether you’re doing it by yourself, getting occasional help, or opting for full management, we give you the support you need.

Learn more

Why choose E*TRADE - image
Get up to $600 for deposits and transfers of $25K or more.1 How it works
Get up to $600 for deposits and transfers of $25K or more.1 How it works

Explore accounts


Brokerage account

Invest in what you want, whenever you want

Take on the market with our full suite of investments, along with E*TRADE's innovative tools, customer experience, and education.

Rollover IRA

Take control of retirement savings

Whether you have changed jobs or retired, you have options when considering what to do with a former employer's plan. Be sure you know the pros and cons of each choice.

Core Portfolios

Efficient digital portfolios guided by you

Tell us about yourself, and we'll recommend and manage a diversified portfolio designed to help meet your investing needs.