E-commerce
Key trends suggest e-commerce still has room to grow following its pandemic spike, according to Morgan Stanley Research. Online shopping continues to account for a large chunk of overall retail sales. In fact, the global e-commerce market could increase from $3.3 trillion today to $5.4 trillion in 2026, and account for 27% of retail sales by then.* Many factors are driving growth, including logistics, mobile device ownership, and marketplace expansion.*

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