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Millennials
With a population of roughly 73 million, the Millennials (born 1980–1997) have overtaken Baby Boomers as the dominant US consumer group. Along with the rise of Gen Z (born 1997–2012), the Millennial takeover may boost key aspects of the US economy, including workforce numbers, housing demand, and wages. Together, this "youth boom" could create opportunities across industries, including retail, food and beverage, electronics, and travel.*
The funds below invest in the securities of companies that are impacted by the spending and activities of millennials.
ETFs
Data as of ET
Fund Name / Symbol
Overall Morningstar
Rating
Rating
Category
Market Price
Today's %
Change
Change
Expense
Ratio
Ratio
Data quoted represents past performance. Past performance is not an indication of future results and investment returns and share prices will fluctuate on a daily basis. Your investment may be worth more or less than your original cost when you redeem your shares. Current performance may be lower or higher than the performance data quoted. For most recent quarter end performance and current performance metrics, please click on the fund name.
*Source: Morgan Stanley Research, How a Youth Boom Could Shake Up Spending Trends, August 16, 2019
Get insights from Morgan Stanley
Megatrends: Counting on the long-term strength of US consumers
Rising incomes, record levels of household wealth, and healthy personal finances could drive a consumer-spending boom that powers stocks for years to come. Learn how your portfolio may benefit.
How a “youth boom” could shake up spending trends
As Millennials and Gen Z overtake Baby Boomers as the dominant US consumers, which retail categories might benefit from the generational passing of the prime spending baton?
Millennials, Gen Z, and the coming “youth boom” economy
As Gen Z joins Gen Y in the workforce, the two cohorts could deliver a sizable jolt to US GDP, consumption, wages, and housing—presenting a bullish outlook for investors.
Survey reveals pent-up demand for online dating
Findings from a recent Morgan Stanley survey reveal significant growth prospects for the online dating industry.
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