Now that E*TRADE has joined forces with Morgan Stanley, get actionable insights from our combined companies.


With a population of roughly 73 million, the Millennials (born 1980–1997) have overtaken Baby Boomers as the dominant US consumer group. Along with the rise of Gen Z (born 1997–2012), the Millennial takeover may boost key aspects of the US economy, including workforce numbers, housing demand, and wages. Together, this "youth boom" could create opportunities across industries, including retail, food and beverage, electronics, and travel.*
banner image - Millennials
The funds below invest in the securities of companies that are impacted by the spending and activities of millennials.



Data as of ET
Fund Name / Symbol
Overall Morningstar
Market Price
Today's %
Data quoted represents past performance. Past performance is not an indication of future results and investment returns and share prices will fluctuate on a daily basis. Your investment may be worth more or less than your original cost when you redeem your shares. Current performance may be lower or higher than the performance data quoted. For most recent month-end performance and current performance metrics, please click on the fund name.
*Source: Morgan Stanley Research, How a Youth Boom Could Shake Up Spending Trends, August 16, 2019

Get up to $1,000 for a limited time1

Open and fund a new brokerage account with a qualifying deposit by May 31, 2024. Learn how

Use promo code: PROMO24