Investment Choices

Building your portfolio shouldn’t be like ordering off the kids’ menu. You want choices. You want opportunity. You want to explore. Well, that all starts here—with our full range of investment choices.

Meet your investment choices

They range from the simple to the complex. Long term to short term. The beginner to the expert level.
Here’s a quick overview before you dive in.

Learn more about stocks

Stocks

Stocks are purchased in "shares." Each share is a small piece of the company, which makes you a part owner. Share prices are constantly going up and down, so stocks can be traded throughout the day.

Learn more about options

Options

Options give you the right to buy or sell a stock at a set price, on or before an expiration date. The two most common are "puts" where the owner believes the stock’s price will fall, and "calls" where the owner believes the stock’s price will rise.

Learn more about futures

Futures

Futures let you lock in a price today for a security you would like to buy or sell on or before a set date in the future. Because futures contracts are less expensive than the underlying investment, you can buy or sell more with less upfront cost. Both gains and losses can be greater than the initial outlay.

Learn more about ETFs

ETFs

ETFs—or exchange-traded funds—are diversified “baskets” of investments that you can buy for one set price. ETF prices go up and down all day, so ETFs can be traded similar to stocks.

Learn more about mutual funds

Mutual Funds

Mutual funds are "baskets" of stocks and bonds that can be purchased for one set price, known as the net asset value. Unlike ETFs, whose prices go up and down throughout the day, mutual fund prices only change once, at the close of the trading day.

Learn more about Bonds and CDs

Bonds & CDs

Think of bonds and CDs as loans you provide to an institution, such as the U.S. Treasury, a corporation, or a state or local government. They are designed to pay you interest, and return your initial investment 100% by their date of maturity. Risk levels, and therefore rates of return, vary by institution.

Low pricing

$0

Stocks, ETFs and options2

65¢

Options contracts2

$1.50

Futures contracts3

Explore our accounts

Core Portfolios

Automated investment management

Get a diversified portfolio that’s monitored and managed for a low annual advisory fee of 0.30% and $500 minimum.5

Brokerage account

Investing and trading account

Buy and sell stocks, ETFs, mutual funds, options, bonds, and more.

Roth IRA4

Tax-free growth potential retirement investing

Pay no taxes or penalties on qualified distributions if you meet the income limits to qualify for this account.

Get up to $3,000 (plus $0 commissions as always)1 Learn how

Take charge of your finances with a new E*TRADE brokerage or retirement account by June 30
and start with a generous cash bonus.

Use code: BONUS21