Meet Core Portfolios

An easy, automated way to get invested in the market. Plus support from E*TRADE's team of specialists whenever you need it.

Sign up now and get one year FREE portfolio management.1

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We do the heavy lifting, so you have more time for yourself

Get invested with a professionally managed portfolio of leading exchange-traded funds (ETFs) customized to your investment goals.

  • Tell us about yourself and get a recommended portfolio based on your timeline and attitude towards risk
  • We don’t push funds of our own, so our portfolios are built with your goals in mind—not ours
  • Each of the ETFs in your portfolio is selected based on disciplined research and analysis
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Powered by digital technology and automated to stay on track

Our strategy team chooses the investments, while advanced technology builds and manages your personalized portfolio.

  • Your needs will be evaluated against five model portfolios you can choose to customize even further
  • All portfolios include investments selected by the professionals on our investment strategy team
  • Advanced technology monitors your performance and makes adjustments as necessary to keep you on track

Advanced technology with human expertise

Your E*TRADE Capital Management investment strategy team leverages 75+ years of combined experience to guide and monitor portfolios through all kinds of market conditions.

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Stay informed and in control

While we do the investing, you stay fully informed and in control of your portfolio’s investment strategy.

  • If your goals or financial circumstances change, you can update your portfolio so that it reflects you at all times
  • Our digital dashboard gives you a clear view of your performance and individual holdings 24/7
  • Learn about key market events and trends that may be affecting your portfolio with free monthly commentary

Start by telling us about yourself

We’ll guide you through a five-minute online questionnaire to learn about your financial goals, timeline, and feelings about risk.

Tell us about yourself - image

Next, get your recommended portfolio

Based on your answers, we’ll recommend a diversified portfolio tailored to your needs. Preview our portfolios below. 

Portfolio allocations are subject to change.
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Add your personal touch

If you like our recommended portfolio, you can choose to further customize it to your needs with either:

  • Socially responsible ETFs that focus on companies known for their progressive environmental, social, and governance practices
  • Smart beta ETFs that favor stocks with certain characteristics that may help enhance your overall returns

Then get invested with a click

When you're ready, we'll invest your money. You'll stay in control of your investment strategy and we'll always keep you up to date.

  • Advanced technology monitors and adjusts your portfolio when necessary to help you stay on track through the market’s long-term ups and downs
  • Stay informed with monthly updates on key market events and trends affecting your portfolio
  • Track your performance online and through your mobile device 24/7 and change your investment strategy anytime

Get your first year managed FREE

With our special offer, we’ll waive your annual advisory fee for one year. And you never pay commissions or transaction fees. Get started with just $5,000.

Your first year managed FREE - image

Pay just 0.30% annually afterwards 

Enter an investment amount to calculate the annual advisory fee after the first year.

Minimum investment: $5,000

Annual fee*

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*Based on 0.30% of assets

What is Core Portfolios?

Core Portfolios is a professionally managed advisory program from E*TRADE Capital Management. It helps keep investors on track with their financial goals and is part of E*TRADE Personalized Investments. Core Portfolios assesses investment objectives, risk tolerance, time horizon, and other considerations to identify an appropriate asset allocation for each investor. It enables clients to invest in a portfolio of exchange-traded funds (ETFs) with a $5,000 minimum account balance to enroll. The portfolio is rebalanced semiannually, and when material deposits or withdrawals are made. Investors have access to a dedicated team of specialists that they can speak with whenever they have a question.

How does it work?

When we designed Core Portfolios, we started with the premise that we don't start until we get to know you. In a few easy steps, you can get an efficient digital portfolio that is guided by you.

Plus, you'll be able to stay in control of your investing strategy and track your performance 24/7 through our digital dashboard. If your financial circumstances change, you can update your investor profile at any time, to keep you on track to meet your goals.

What if I currently have a hybrid Core Portfolios account that I enrolled prior to June 29, 2017?

Your account, allocation, and fees all stay exactly the same. There are no changes. You will be able to maintain your account with its current allocation and will not be required to terminate or liquidate your positions. However, if at any time you make changes to your Investor Profile Questionnaire that result in a new asset allocation recommendation, you will be rebalanced into the appropriate all-ETF portfolio. We strive to provide our clients with choice for their portfolios, so if you wish to explore our suite of advisory programs you can call 866-484-3658 or visit etrade.com/guidance to learn more.

Please be advised that as of June 29, 2017, hybrid portfolios of both mutual funds and ETFs are no longer available. Therefore, any changes you make to your profile that results in a new asset allocation recommendation may be rebalanced into the appropriate all-ETF portfolio, and this can cause a taxable event.

What is the investing approach of E*TRADE Capital Management

E*TRADE Capital Management follows a disciplined investment strategy based on principles of Modern Portfolio Theory (MPT). MPT is a widely utilized framework for building diversified investment portfolios. The underlying philosophy of MPT is to contrast a portfolio with a combination of asset classes (e.g., US equity, international equity, fixed income) based on the expected returns and volatility that these asset classes have displayed over time. Combining different asset classes may help limit risk and increase returns of the investment portfolio as the classes have varying levels of correlation to one other. Many of the assumptions made in MPT rely on historical data, which may not be representative of the future, potentially leading to unexpected outcomes.

All portfolio holdings will be selected by E*TRADE Capital Management's investment strategy team based on multi-stage due diligence. 

Here’s how the investments are managed: 

  • E*TRADE Capital Management’s Investment Policy Committee, with the support of the investment strategy team, develops model portfolios. 
  • The team utilizes an investment analysis methodology that incorporates various quantitative criteria, including historical return, risk, expenses, manager tenure, performance and style consistency, and asset size and growth, to select securities held in the investment portfolios.
  • E*TRADE Capital Management uses an algorithm to determine your recommended portfolio of ETFs based on answers to your Investor Profile Questionnaire. The goal is to select the appropriate non-proprietary investment portfolio based on an investor’s investment objectives, risk tolerance, and time horizon.
  • Core Portfolios rebalances semiannually and when material deposits or withdrawals are made, to help keep the account on track.
  • Access to a dedicated support team is just a phone call away.

For additional information, please see the E*TRADE Wrap-Fee Programs Brochure.

And finally, we’ll send monthly market commentary, along with timely insights during major market events, to help keep clients informed about their investments and the market. 

What is an ETF?

Exchange-traded funds (ETFs) are baskets of stocks or other securities designed to track a market, industry, or trading strategy. This means an index ETF attempts to match, not outperform, the market. ETFs are typically not actively managed, so they tend to have lower internal operating costs than traditional mutual funds. The bottom line: An all-ETF portfolio may offer an efficient way to achieve broad diversification at a lower cost. In addition, we also offer tax-sensitive ETF portfolios for each investor profile. This can help minimize the taxes of a portfolio in a taxable account.

What makes Core Portfolios different from other auto-investing or robo solutions?

Unlike many auto-investing solutions, we:

1.      Provide access to a dedicated team of specialists to answer any questions.

2.      Do not offer our own proprietary exchange-traded funds (ETFs).

3.      Offer a portfolio of tax-sensitive ETFs to those clients with taxable accounts.

4.      Give clients the option to customize a portion of the portfolio by selecting either a socially responsible or a smart beta ETF.

How do I get started?

When we designed Core Portfolios, we started with the premise that it should be as easy to use as possible. That's why we boiled everything down to four simple steps:

Step 1: Complete an investor profile questionnaire

We’ll guide investors through a short series of questions about their investment objectives, time horizon, and risk tolerance. It’s the information we need to know to make an investment recommendation.

Step 2: Review your recommended portfolio

Next, we’ll recommend a diversified portfolio that fits the selected investor profile.

Step 3: Customize your portfolio

An investor can further personalize their portfolio with additional investment strategies like socially responsible and smart beta ETF investments.

Step 4: Implement your plan

Is there a way to learn more about the enrollment process?

Of course! We always love to speak with new and existing clients. Just call our dedicated team of specialists at 866-484-3658, weekdays from 8:30 a.m. to 8:30 p.m. ET. Our Customer Service team can also live chat anytime, seven days a week.

What happens after enrolling?

Once you open a Core Portfolios account, you will need to fund your account with $5,000. Once funded, all the investments are typically made within three business days. You'll receive a consolidated confirmation statement letting you know when we make trades on your behalf.

Your account is then monitored daily and rebalanced semiannually and when material deposits and withdrawals are made. In addition to be able to track your performance anytime online, we’ll keep you informed about key market events and trends that may be impacting your portfolio. Plus, when you have questions, you can always get help and support from our dedicated team of specialists at 866-484-3658.

Finally, every quarter, we will provide you with your online brokerage account statement which will give you information on your holdings, any trades we made in your account, any dividends you receive, and all other account activity. Finally, based on the activity of your account, you may also receive monthly statements including any advisory fees that were deducted from your account.

What criteria do you use to select investments for a portfolio?

For each asset class (such as equities or fixed income), E*TRADE Capital Management selects investment holdings that, when combined in broad-based asset allocation strategies, seek to provide a high level of return potential for a given level of risk over the long term, generally three years or longer. That’s called risk-adjusted return potential.

Each investment selection is made by analyzing a spectrum of key data points, such as historical performance, expenses, tracking error, and liquidity. E*TRADE Capital Management reviews and evaluates the investment holdings in a portfolio on an ongoing basis to see if any material withdrawals or deposits are made, and rebalances the account semiannually.

Can I select a different portfolio than the one recommended?

Yes.  You have the ability to select a portfolio with more or less risk than the recommended portfolio with slightly more or less risk. Plus, if your financial situation or goals change, you can easily update your portfolio or retake the questionnaire at any time. Changes that result in an updated risk profile will automatically trigger reallocation of the portfolio.

How can I further personalize my Core Portfolios account?

Once you have selected your portfolio, you can further customize your strategy based on your investing preferences.

Core Portfolios (Smart Beta): Want a more active portfolio strategy? We’ll allocate a portion of your assets to a smart beta ETF – a type of ETF that favors equities with certain characteristics which may help enhance your overall returns.  Factors, or specific characteristics of stocks that have performed well historically, are utilized to select stocks. This strategy also combines elements of active and index investing.

These strategies seek to outperform a benchmark index and typically aim to enhance returns or minimize risk relative to a traditional market-capitalization-weighted benchmark. An ETF employing a smart beta strategy may have higher portfolio turnover which may indicate higher transactions costs relative to its benchmark. Utilizing smart beta strategies does not guarantee against underperformance relative to a more traditional market-capitalization-weighted benchmark. 

Core Portfolios (Socially Responsible): Looking to align your investing with your personal values? We’ll adjust your portfolio to include an ETF that focuses on companies known for their environmental, social, and governance practices. Socially responsible ETFs invest to a specific mandate, including incorporating SRI criteria into investment analysis; screening for companies that adhere to environmental, social, or governance standards; or fixed income ETFs focused on community impact securities.

SRI strategies may eliminate or limit exposure to investments in certain industries or companies that do not meet certain environmental, social, or governance criteria. As a result, the ETF may underperform other funds or an appropriate benchmark that do not have an SRI focus.

Which account types are eligible for Core Portfolios?

Most retail E*TRADE Securities brokerage and retirement accounts with a US address can enroll in the Core Portfolios Program. Eligible accounts include:

Brokerage:

  • Individual
  • Joint
  • Custodial

Retirement:

  • Rollover IRA
  • Traditional IRA
  • Roth IRA
  • SEP IRA

After I fund my account, how long will it take to be invested?

Once you fund a minimum of $5,000, you can expect to see the initial portfolio holdings purchased within three business days of accepting the Advisory Agreement. Additional deposits into the Core Portfolios account are also invested within three business days.

Can I set up a recurring deposit?

Yes, that’s a really good idea to help stay disciplined with saving and investing. Clients can use the online Transfer Money service to set up recurring deposits into their account based on the amount and schedule that works for them. Deposits will be invested automatically into their Core Portfolios accounts and can help build assets without ever lifting a finger.2

Does Core Portfolios offer cash management features, such as free checking?

Core Portfolios is managed with a long-term perspective in mind. Frequent cash withdrawals might make the portfolio hard to manage and cause it to deviate from its objectives. To avoid this problem, Core Portfolios doesn’t offer features such as check writing, debit cards, and Bill Pay. However, we don’t want to stand between clients and their cash. If a client needs to make a withdrawal, Customer Service can be reached anytime at 866-484-3658, and we’ll send a check or wire. A client can also transfer money online to another account and withdraw it from there.

How do I fund my Core Portfolios account?

New clients (External transfer)

You can fund your account by making a cash deposit or transferring securities. Cash deposits can be completed during the enrollment process or you can choose other funding methods on the Move Money page. As an added benefit, all transactions will be processed commission-free and the proceeds will be used to fund your recommended portfolio. Please note that this could result in a taxable event.

Existing clients (Internal transfer)

You can fund your account using cash or existing securities. The intra-firm transfer tool on the Move Money page will allow you to easily transfer a portion or the full value of an existing account into a new Core Portfolios account. As an added benefit, all transactions will be processed commission-free and the proceeds will be used to fund your recommended portfolio. Please note that this could result in a taxable event.

Not seeing an answer to your question? Contact one of our specialists at 866-484-3658 or open a Live Chat now.

Can self-directed trades be placed in a Core Portfolios account?

No, Core Portfolios is designed for investors who want ongoing help and professional guidance to manage their account. Please keep in mind, Core Portfolios is a discretionary program and only E*TRADE Capital Management can place trades in a Core Portfolios account. Of course, if investors would like to do some investing and trading on their own, they can open a regular E*TRADE Securities brokerage account at any time.

How much cash is in my account?

We have a 4% target cash allocation in all portfolios. This target 4% allocation is invested in interest-bearing money market funds or cash alternatives.

Can I add more funds or make a partial withdrawal from my account?

Yes, you can deposit or withdraw cash from your account at any time by logging on and selecting "Add/remove funds." If you need additional cash, we would strategically sell investments from across the portfolio in an effort to maintain the portfolio's target allocation.  Please note that this could result in a taxable event and buying and selling in your account could impact portfolio performance.

How does E*TRADE Capital Management choose which investments to sell when a client withdraws funds?

We would first try to use the cash balance in the account to satisfy the withdrawal. If the client needs additional cash, we strategically sell investments from across the portfolio in an effort to maintain the portfolio’s target asset allocation.

What happens if my account falls below the initial investment minimum?

We will continue to manage your account if it falls below $5,000. If the balance remains under the initial investment minimum for an extended amount of time, a client may eventually be asked to add funds to bring the account back to Core Portfolios' initial minimum. Since it is hard to maintain an adequately diversified Core Portfolios if the account balance is less than the initial portfolio minimum, we may not rebalance the account on a semi-annual basis.

How much does Core Portfolios cost?

There is an annual flat fee of 0.30%. Pay no advisory fee for your first year when you open a new Core Portfolios account (offer ends April 15, 2019).1

Each quarter, we calculate the fee based on the average daily market value of the account. For example, an account with an average daily balance of $50K for the quarter will be charged $37.50 for that quarter. This direct fee is charged at the beginning of each new quarter for services provided the previous quarter. It is automatically deducted from the cash position in the account.

  Account Market Value3   Annual Flat Fee   

$5,000 and over

0.30%

Do you provide help with tax reporting?

We provide resources like the E*TRADE Tax Center to help clients understand how their investments may be taxed. All taxable account activity will be reported on the annual IRS Form 1099, which is typically available in February of each year. We encourage clients to contact their tax advisor for any tax reporting questions.8

What tax-efficiency features are offered by Core Portfolios?

Core Portfolios provides a tax-sensitive investment strategy that utilizes municipal bond ETFs that may help reduce taxes incurred on interest and dividends associated with those portfolios. All accounts are automatically enrolled in tax-sensitive features. Once enrolled in Core Portfolios, you can update your brokerage portfolio at any time to be taxable.

How do you rebalance an account?

E*TRADE Capital Management uses technology to rebalance an account semiannually in order to align it with the target asset allocation. It will also review the account for material deposits and withdrawals, and rebalance if it shifts too far from its target asset allocation. Although we monitor the account daily, it does not mean we will trade in the account daily. There could be some periods of time where the allocation does not shift, and no trades are required.

What kind of customer service can I expect?

Nothing makes us happier than speaking with clients (and potential clients). Just call our dedicated team of specialists at 866-484-3658, weekdays from 8:30 a.m. to 8:30 p.m. ET. Live chat with a Customer Service representative is also available anytime, seven days a week.

Can E*TRADE stock plan assets be used to open a Core Portfolios account?

Clients can open a new Core Portfolios account and request to transfer vested unrestricted shares from their stock plan account into their Core Portfolios account, subject to any limitations set forth in the account.

Please note: Shares held in an E*TRADE Securities stock plan account may be subject to certain sale and/or transfer restrictions and may be ineligible to be used to fund an account for the Core Portfolios Program. Please consult a stock plan administrator regarding eligibility of certain holdings.9

Can I convert my existing E*TRADE Securities account to Core Portfolios?

You will first need to open a new Core Portfolios account. From there, you can then transfer assets from an eligible brokerage or retirement account, including:

  • Individual and joint brokerage account
  • Custodial accounts
  • Traditional or Roth IRA
  • IRA for Minors
  • Beneficiary IRA
  • Individual or Roth Individual 401(k)
  • Rollover IRA
  • SEP or SIMPLE IRA
  • Profit-Sharing Plan or Money Purchase Plan
  • Investment-Only (Non-Custodial) Retirement Plan


Pay no advisory fee for one year!

Just 0.30% annually afterwards—with no
commissions or transaction fees.1

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Get help and support anytime

Our team of specialists is here when you need them.
Call us at 866-484-3658 or