Awards and recognition
Get up to $1,000 or more for a limited time1,2
When you open and fund a new eligible brokerage or retirement account with a qualifying deposit by October 31, 2025. Terms apply.
Open and fund a new eligible brokerage account
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Open and fund a new eligible retirement account
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Empowering you with a best-in-class experience
We never stop pushing to deliver award-winning solutions to help you achieve your financial goals.
BROKERAGE
Kiplinger’s 2025 Best Online Broker for Research
In September 2025, E*TRADE was awarded #1 for Research by Kiplinger’s.3
PLATFORMS
StockBrokers.com 2025 Annual Awards
INVESTING APP
Bankrate 2025 Best in Investing Awards
BROKERAGE
Best Brokerage Accounts for Online Stock Trading 2024
In March 2024, Nerdwallet recognized E*TRADE in their Best Brokerage Accounts for Online Stock Trading review and earned an overall rating of 4.4 out of 5 stars.6
"E*TRADE has long been one of the most popular online brokers. The company's $0 commissions and strong trading platforms appeal to active traders, while less experienced investors benefit from a large library of educational resources."
Get $300 for a limited time
Open a Checking or Max-Rate Checking Account by December 31, 2025 with qualifying deposits.* Learn how
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Award winning products built to help you earn more
Enjoy banking powered by Morgan Stanley Private Bank, National Association, Member FDIC that's fully integrated with your E*TRADE accounts.
BANKING
Rated Best Checking Account of 2025
BANKING
Rated Best Savings Account for Investors 2025
BANKING
GOBankingRates 2025 Best Bank Awards
By combining professional-grade tools with access to Morgan Stanley capabilities, we have a proven ability to meet clients wherever they are on their financial journey
Put E*TRADE to work for you
With value beyond price, easy-to-use platforms, and knowledge to help you navigate the markets and your finances with confidence, choose from some of our most popular account types.
Brokerage account
For investing and trading
Pursue your short- and long-term financial goals with stocks, mutual funds, ETFs, bonds, options, and more.
IRA account
Tax benefits for retirement
Build your nest egg for retirement with a choice of tax-advantaged Roth, Traditional, and Rollover IRAs.
Bank account
For saving
Earn up to Annual Percentage Yield (APY)10-13 on your cash with Morgan Stanley Private Bank, National Association.