Advice solutions
Advice that meets you where you are
Take control of your financial future with a full range of resources, including on-demand investment ideas, automated portfolios, and personalized insights from a Morgan Stanley Financial Advisor.
Find the approach that’s right for you
Core Portfolios
Automated investing
Customize an automated portfolio built and managed by Morgan Stanley experts
- 0.30% annual fee2
- $500 account minimum
Features:
- Automatic portfolio rebalancing, tax-loss harvesting, and diversified ETF portfolios with options including socially responsible investing
Morgan Stanley Financial Advisors
Full-service advice
Partner with a trusted advisor for comprehensive planning and management
- Fees vary by account type3
- $500,000 account minimum
Features:
- Personalized advice, tailored strategies, and access to a wider range of investment products
Want to explore other choices?
We have an account type for virtually every investor. Individual, joint, retirement, and managed portfolios—invest the way that works for you.
Automated investing
Investing on autopilot, with a human touch
A customized portfolio
Monitored to keep you on track
Expert help when you need it
An approach for the long-term
Plus, use tax-loss harvesting to potentially lower your tax bill
Tax loss harvesting can help you turn investment losses into tax benefits, if eligible. Here’s how to start using tax loss harvesting with Core Portfolios.
Morgan Stanley Financial Advisors
Speak with a pro
Access to sophisticated investment solutions
A relentlessly personalized approach
Industry-leading expertise and innovation
Specialized strategies beyond investing
Get matched with a Financial Advisor
Answer a few questions and we will match you with Morgan Stanley Financial Advisors uniquely equipped to meet your needs.Awards and recognition
“The 2025 Forbes Top Wealth Advisors ranking included 59 Morgan Stanley Advisors—more than any other firm—including four of the top 10 spots.”
You’re in the driver’s seat—we’re here to help you go further
Start with a self-directed brokerage account
Exclusive Morgan Stanley research
Plan for the future with tools and education
Education and resources
Insights to stay informed and inspired
Three reasons why a Financial Advisor may be right for you
What is a financial plan and why do I need one?
Automatic investing: Building better financial habits
“What Should I Do With My Money” Podcast
Frequently asked questions
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Yes. Whatever your investment goals, E*TRADE has the tools, education, and guidance to help you achieve them.
Work with a dedicated Morgan Stanley Finacial Advisor to help you get started with the right advice solutions, or use our state-of-the-art online tools, to help you analyze, diversify, and manage your portfolio.Raise your investment knowledge through our knowledge library, in-person and recorded events, platform demos, and more.
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E*TRADE offers tools, knowledge, and specialized support to help you plan for your retirement every step of the way. Our easy online tools help you to set your goals, choose your account, and manage your portfolio. Or, if you prefer one-on-one help, our Morgan Stanley Financial Advisors can help.
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Unlike many auto-investing solutions, we:
- Provide access to a dedicated team of specialists to answer any questions.
- Offer a portfolio of tax-sensitive ETFs to those clients with taxable accounts.
- Give clients the option to customize a portion of the portfolio by selecting either a socially responsible or a smart beta ETF.
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The Annual Advisory Fee is 0.30% and is the direct fee charged to any client in the advisory program. The advisory fee does not cover underlying management fees and expenses of any ETF investment held in the portfolio. The fee is charged in advance each month, based on the previous month’s ending balance. For example, an account with an ending balance of $50,000 for the month will be charged $12.50 at the start of the following month. The fee is automatically deducted from the cash position in the account. If there is no cash available in the account, the securities will be liquidated to cover the fee amount.
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New clients (External transfer)
You can fund your account by making a cash deposit or transferring securities. Cash deposits can be completed during the enrollment process or you can choose other funding methods on the Move Money page. As an added benefit, all transactions will be processed commission-free and the proceeds will be used to fund your recommended portfolio. Please note that this could result in a taxable event.
Existing clients (Internal transfer)
You can fund your account using cash or existing securities. The intra-firm transfer tool on the Move Money page will allow you to easily transfer a portion or the full value of an existing account into a new Core Portfolios account. As an added benefit, all transactions will be processed commission-free and the proceeds will be used to fund your recommended portfolio. Please note that this could result in a taxable event.
Not seeing an answer to your question? Contact one of our specialists at 866-484-3658.
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Once you open a Core Portfolios account, you will need to fund your account with $500. Once funded, all the investments are typically made within three business days. You'll receive a consolidated confirmation statement letting you know when we make trades on your behalf.
Your account is then monitored daily and rebalanced semiannually and when material deposits and withdrawals are made. In addition to be able to track your performance anytime online, we’ll keep you informed about key market events and trends that may be impacting your portfolio. Plus, when you have questions, you can always get help and support from our dedicated team of specialists at 866-484-3658.
Finally, every quarter, we will provide you with your online brokerage account statement which will give you information on your holdings, any trades we made in your account, any dividends you receive, and all other account activity. Finally, based on the activity of your account, you may also receive monthly statements including any advisory fees that were deducted from your account.
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When markets fluctuate, it’s easy for your portfolio to drift from its original target allocation. That’s why we monitor your Core Portfolios account daily to see if it needs to be rebalanced, helping you stay even more closely on track toward your goals. Whenever your investment mix drifts at least 10% outside your target allocation, we’ll automatically buy and sell investments to bring it back in line. This is on top of the semiannual rebalancing we also include.
Read our educational article to learn more about portfolio rebalancing and how it can benefit you.
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Morgan Stanley offers a variety of account types and services to help you meet your needs. Fees may vary by account type or other factors and are subject to change. Please speak with a Financial Advisor for more information regarding our account and services fees.
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Your Morgan Stanley Financial Advisor will talk to you about your goals and to understand your entire financial picture. Over the course of your retirement, they’ll review your financial situation and make adjustments according to your needs, life events, and changing market conditions.
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If you want to invest $500,000 or more, you can take advantage of a Morgan Stanley Financial Advisor. They will be available to meet regularly in person, on video, and by phone throughout the year to answer your questions. If you want to invest $100,000 or more, you will be able to call in to a Morgan Stanley Virtual Advisors Monday through Friday, 8 AM to 7:30 PM ET.
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You and your Morgan Stanley Financial Advisor will be able to establish a relationship that makes sense for you. For clients that want only investment guidance, their Financial Advisor will not control investments but will provide guidance and resources to help their clients make their own decisions. Other clients look to their Financial Advisor to make the decisions and place trades on their behalf. In either case, you have a trusted partner to answer your questions and guide you toward reaching your financial goals.
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Morgan Stanley Financial Advisors spend a lot of time examining how spending tends to evolve over the course of retirement and how lifestyle choices can affect retirement readiness. They understand that spending can vary substantially from the active early years of retirement, the mid-retirement period, to the final years. As a Financial Advisor helps you build a plan, they’ll be able to consider those spending trends and recommend strategies that may increase your odds of maintaining your desired lifestyle throughout retirement.