Advice solutions

Advice that meets you where you are

Take control of your financial future with a full range of resources, including on-demand investment ideas, automated portfolios, and personalized insights from a Morgan Stanley Financial Advisor.

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Find the approach that’s right for you

Core Portfolios

Automated investing

Customize an automated portfolio built and managed by Morgan Stanley experts

  • 0.30% annual fee2
  • $500 account minimum

Features:

  • Automatic portfolio rebalancing, tax-loss harvesting, and diversified ETF portfolios with options including socially responsible investing

Morgan Stanley Financial Advisors

Full-service advice

Partner with a trusted advisor for comprehensive planning and management

  • Fees vary by account type3
  • $500,000 account minimum

Features:

  • Personalized advice, tailored strategies, and access to a wider range of investment products

Want to explore other choices?

We have an account type for virtually every investor. Individual, joint, retirement, and managed portfolios—invest the way that works for you.

Automated investing

Investing on autopilot, with a human touch

Core Portfolios takes the work out of investing, managed by Morgan Stanley professionals and advanced technology that automatically keeps your goals on track.
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A customized portfolio

We’ll help build and allocate a diversified portfolio that fits your preferred risk tolerance.
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Monitored to keep you on track

We monitor your portfolio daily and rebalance as needed to maintain alignment with your selected investment model.
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Expert help when you need it

Our team is on hand to give you any support you may need—by phone or through online resources.
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An approach for the long-term

We’ll do our best to help you stick to your strategy through market ups and downs.

Plus, use tax-loss harvesting to potentially lower your tax bill

Tax loss harvesting can help you turn investment losses into tax benefits, if eligible. Here’s how to start using tax loss harvesting with Core Portfolios.

Morgan Stanley Financial Advisors

Speak with a pro

When you’re ready, we can connect you with a seasoned Morgan Stanley Financial Advisor to create a personalized financial plan tailored to your goals.3

Access to sophisticated investment solutions

Morgan Stanley is a leader in complex portfolio construction, offering exclusive access to private market opportunities, IPOs, and alternative investments.

A relentlessly personalized approach

Your Financial Advisor is backed by the full resources of Morgan Stanley, providing tailored solutions that evolve with you at every stage of life.

Industry-leading expertise and innovation

Morgan Stanley has been named Best Wealth Management Platform five times by Barron’s, and their award-winning risk platform helps advisors anticipate market shifts and mitigate risk.4,5

Specialized strategies beyond investing

Your Financial Advisor can partner with specialists to address complex needs such as tax, estate, trust and liquidity planning.
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Get matched with a Financial Advisor

Answer a few questions and we will match you with Morgan Stanley Financial Advisors uniquely equipped to meet your needs.

Awards and recognition

“The 2025 Forbes Top Wealth Advisors ranking included 59 Morgan Stanley Advisors—more than any other firm—including four of the top 10 spots.”

Forbes 2025 Forbes Top Wealth Advisors5

You’re in the driver’s seat—we’re here to help you go further

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Start with a self-directed brokerage account

Build your portfolio with easy-to-use tools, commission-free trading, and help whenever you need it.
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Exclusive Morgan Stanley research

Hone your investment strategy with real-time market news and expert insights from 500+ top Morgan Stanley equity analysts.
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Plan for the future with tools and education

From retirement and goals planning to tax insights, we’ve got what you need to help bring your future into focus.

Education and resources

Insights to stay informed and inspired

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Three reasons why a Financial Advisor may be right for you

Learn how a Financial Advisor can work with you to build a plan that can help you reach your goals.
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What is a financial plan and why do I need one?

A financial plan helps you stay on track, adapt to uncertainty, and make more confident decisions.
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Automatic investing: Building better financial habits

While you can’t control the market, automatic investing may help reduce risks and help prevent emotional financial decision-making.
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“What Should I Do With My Money” Podcast

Listen to this award-winning podcast where Morgan Stanley Financial Advisors help real people tackle their key questions about money.

Frequently asked questions

  • Yes. Whatever your investment goals, E*TRADE has the tools, education, and guidance to help you achieve them.
    Work with a dedicated Morgan Stanley Finacial Advisor to help you get started with the right advice solutions, or use our state-of-the-art online tools, to help you analyze, diversify, and manage your portfolio.

    Raise your investment knowledge through our knowledge library, in-person and recorded eventsplatform demos, and more.

  • E*TRADE offers tools, knowledge, and specialized support to help you plan for your retirement every step of the way. Our easy online tools help you to set your goals, choose your account, and manage your portfolio. Or, if you prefer one-on-one help, our Morgan Stanley Financial Advisors can help.
  • Unlike many auto-investing solutions, we:

    1. Provide access to a dedicated team of specialists to answer any questions.
    2. Offer a portfolio of tax-sensitive ETFs to those clients with taxable accounts.
    3. Give clients the option to customize a portion of the portfolio by selecting either a socially responsible or a smart beta ETF.
  • The Annual Advisory Fee is 0.30% and is the direct fee charged to any client in the advisory program. The advisory fee does not cover underlying management fees and expenses of any ETF investment held in the portfolio. The fee is charged in advance each month, based on the previous month’s ending balance. For example, an account with an ending balance of $50,000 for the month will be charged $12.50 at the start of the following month. The fee is automatically deducted from the cash position in the account. If there is no cash available in the account, the securities will be liquidated to cover the fee amount.
  • New clients (External transfer)

    You can fund your account by making a cash deposit or transferring securities. Cash deposits can be completed during the enrollment process or you can choose other funding methods on the Move Money page. As an added benefit, all transactions will be processed commission-free and the proceeds will be used to fund your recommended portfolio. Please note that this could result in a taxable event.

    Existing clients (Internal transfer)

    You can fund your account using cash or existing securities. The intra-firm transfer tool on the Move Money page will allow you to easily transfer a portion or the full value of an existing account into a new Core Portfolios account. As an added benefit, all transactions will be processed commission-free and the proceeds will be used to fund your recommended portfolio. Please note that this could result in a taxable event.

    Not seeing an answer to your question? Contact one of our specialists at 866-484-3658.

  • Once you open a Core Portfolios account, you will need to fund your account with $500. Once funded, all the investments are typically made within three business days. You'll receive a consolidated confirmation statement letting you know when we make trades on your behalf.

    Your account is then monitored daily and rebalanced semiannually and when material deposits and withdrawals are made. In addition to be able to track your performance anytime online, we’ll keep you informed about key market events and trends that may be impacting your portfolio. Plus, when you have questions, you can always get help and support from our dedicated team of specialists at 866-484-3658.

    Finally, every quarter, we will provide you with your online brokerage account statement which will give you information on your holdings, any trades we made in your account, any dividends you receive, and all other account activity. Finally, based on the activity of your account, you may also receive monthly statements including any advisory fees that were deducted from your account.

  • When markets fluctuate, it’s easy for your portfolio to drift from its original target allocation. That’s why we monitor your Core Portfolios account daily to see if it needs to be rebalanced, helping you stay even more closely on track toward your goals. Whenever your investment mix drifts at least 10% outside your target allocation, we’ll automatically buy and sell investments to bring it back in line. This is on top of the semiannual rebalancing we also include.

    Read our educational article to learn more about portfolio rebalancing and how it can benefit you.

  • Morgan Stanley offers a variety of account types and services to help you meet your needs. Fees may vary by account type or other factors and are subject to change. Please speak with a Financial Advisor for more information regarding our account and services fees.
  • Your Morgan Stanley Financial Advisor will talk to you about your goals and to understand your entire financial picture. Over the course of your retirement, they’ll review your financial situation and make adjustments according to your needs, life events, and changing market conditions.
  • If you want to invest $500,000 or more, you can take advantage of a Morgan Stanley Financial Advisor. They will be available to meet regularly in person, on video, and by phone throughout the year to answer your questions. If you want to invest $100,000 or more, you will be able to call in to a Morgan Stanley Virtual Advisors Monday through Friday, 8 AM to 7:30 PM ET.
  • You and your Morgan Stanley Financial Advisor will be able to establish a relationship that makes sense for you. For clients that want only investment guidance, their Financial Advisor will not control investments but will provide guidance and resources to help their clients make their own decisions. Other clients look to their Financial Advisor to make the decisions and place trades on their behalf. In either case, you have a trusted partner to answer your questions and guide you toward reaching your financial goals. ​
  • Morgan Stanley Financial Advisors spend a lot of time examining how spending tends to evolve over the course of retirement and how lifestyle choices can affect retirement readiness. They understand that spending can vary substantially from the active early years of retirement, the mid-retirement period, to the final years. As a Financial Advisor helps you build a plan, they’ll be able to consider those spending trends and recommend strategies that may increase your odds of maintaining your desired lifestyle throughout retirement.