Sustainable Investing
Why you should consider sustainable investing
Sustainable investing means including not just financial factors but also environmental, social, and governance (ESG) criteria when you analyze an investment. It rests on the idea that companies are more likely to succeed and generate a strong return if they provide value to all their stakeholders from employees to customers to the broader community.
With increasing attention and emphasis on sustainability issues related to public health, climate change, and social justice, ESG factors can help you understand an investment’s risk, opportunities, and social impact more holistically.
Sustainable funds outperformed comparable traditional funds and helped reduce investment risk during the COVID-19 pandemic in 2020, a recent study by Morgan Stanley found.
Financial institutions are integrating sustainable practices into their portfolios in record numbers, making ESG investing more accessible to individuals than ever before. In fact, 80% of institutional asset owners have actively integrated ESG factors into their investment process.
How you can start investing with impact
Want help integrating sustainable investing into part or all of your portfolio? Whether you prefer to buy individual ESG investments or let us build and manage a socially responsible portfolio for you, our solutions make it easy.

Water for the future
Discover how to invest in companies that are in industries related to potable water and water conservation and purification.

Clean energy
Learn how to put your money behind the growing call for clean and renewable energy.

Climate sustainability
Discover ways to invest in companies that develop and provide solutions to promote decarbonization and mitigate the impacts of climate change.
Perspectives and Insights
Now that we've joined forces with Morgan Stanley, we're excited to bring you the latest insights on sustainable investing from the combined company.
Listen to Morgan Stanley Podcasts
The Inflation Reduction Act and clean energy
08/23/22
The Inflation Reduction Act represents the single biggest climate investment in US history, so how will these provisions influence consumers' pocketbooks and the clean energy market?
The next phase of ESG
07/20/22
Interest in ESG investing has risen exponentially in recent years, leading to increased scrutiny around, and appreciation for, the hard data. Head of US Public Policy Research and Municipal Strategy Michael Zezas and Head of the ESG Fixed Income Research Team Carolyn Campbell discuss.
Oil, gas, and the clean energy transition
03/29/22
As oil and gas prices rise, governments and investors must weigh investment in clean energy initiatives and new capacity in traditional energy commodities.
A framework for ESG growth in the US
03/23/22
While the demand for Environmental, Social, and Governance investing has been growing primarily in Europe, a potential new regulatory policy may drive new interest and opportunity for US investors.
Changing tides: Water scarcity
02/24/22
Water scarcity brings unique challenges in the path to a more sustainable future. Solving for them will mean both risk and opportunity for investors.
The promise of green hydrogen
10/21/21
Sustainably generated hydrogen has great promise as a fuel where electricity alone won’t suffice, but the road to its broad adoption remains complicated for investors to navigate.
- Morgan Stanley Research, “Sustainable Investing: Quarterly Tracker,” 1/19/22