Stock trading insight beyond "buy low, sell high"
E*TRADE ensures you have everything you need to build a strong stock portfolio. Easy-to-use screeners eliminate guesswork and help you find the right stocks faster. In-depth educational resources keep you informed with up-to-the-minute analysis. Of course, you also get the unparalleled value that made E*TRADE famous.
A good move for...
Growth & Value
Stocks offer strong potential to increase in value and stay ahead of inflation
Choose stocks that pay dividends - to get regular income or to reinvest the dividends & increase your holdings
Use a buy-and-hold strategy or pursue an active investing strategy
Invest directly in the companies you believe have the most potential
Stop & Conditional Orders can help protect your portfolio.
Use them to lock in profits and limit losses.
The price-to-earnings (P/E) ratio can help you identify value stocks.
Compare the value of companies in similar sectors.
Compare earnings-per-share (EPS) between similar companies.
That tells you how a company is performing versus its peers.
Market capitalization (market cap) is the dollar value of a company.
Small-, mid- and large-cap stocks have different potential benefits and drawbacks.
Why choose E*TRADE for Trading Stocks
Stock & options trades for $9.99 or less2
Low margin rates & no account service fees
Easy-to-use Stock Selectors
Industry-leading investing technology on your desktop or mobile device
Every E*TRADE customer also gets
- FREE investing & trading education3
- FREE independent research & analysis
- Help & guidance when you need it
Help when you need itTalk to an Investment Professional Visit a branch Learn about Managed Portfolios from E*TRADE Capital Management.