Building your portfolio shouldn’t be like ordering off the kids’ menu. You want choices. You want opportunity. You want to explore. Well, that all starts here—with our full range of investment choices.
Meet your investment choices
They range from the simple to the complex. Long term to short term. The beginner to the expert level.
Here’s a quick overview before you dive in.
Stocks let you own a piece of a company. You can select stocks from numerous businesses and industries and have the flexibility to trade them throughout the trading day.
Options give you the right to buy or sell an investment in the future at a predetermined price. That can help protect your portfolio from market swings—or let you take on more risk, for potentially more reward.
Like options, futures let you lock in a price now for an investment you’ll buy in the future. They cost much less than the actual investment, so you can control a large contract with a relatively small amount of capital.
ETFs are managed baskets of stocks and bonds—one-stop securities designed to match the performance of an entire market, industry, or strategy.
Mutual funds are baskets of investments, chosen and managed by professionals. They’re created around specific strategies, so they give you one-stop access to fund managers’ expertise.
Bonds & CDs
These investments pay regular interest and typically aim to return 100% of their face value at maturity. Choices include everything from U.S. Treasury, corporate, and municipal bonds to FDIC-insured certificates of deposit (CDs).
Explore our accounts
Efficient digital portfolios guided by you
Tell us about yourself, and we'll recommend and manage a diversified portfolio designed to help meet your investing needs.
Invest in what you want, whenever you want
Take on the market with our full suite of investments, along with E*TRADE's innovative tools, customer experience, and education.
Tax-free growth potential with tax-free future withdrawals on qualified distributions
Save for retirement with valuable tax advantages, including the ability to withdraw contributions at any time tax- and penalty-free.