Welcome to the original place to invest online

We were the first to give Main Street the chance to trade like Wall Street—and we're still delivering solutions today. Open a new brokerage or retirement account today.

Get 60 days of commission-free trades, plus up to $600.1 How it works


Seize your competitive edge

At E*TRADE, every trader gets access to professional-grade tools and resources to research ideas, test strategies, and take action on market opportunities fast.

Elite-level market data

See deep into the market with the same data used by Wall Street traders

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Options, futures, and margin tools

Get the insights to execute complex strategies and manage risk/reward

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Idea generation and analysis

Uncover emerging opportunities and test your ideas with real market data

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$6.95 (or less) trades2

Get more, for less. Pay $6.95 per equity and options trade, plus just 75¢ per options contract. Active traders pay even less.

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Filter out the noise

Rumors and speculation drive the markets. We help you make sense of it all with independent analyst research from leading providers like TipRanks, Credit Suisse,3 and Thomson Reuters. It’s like having a research team at your fingertips.


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Knowledgeable support
when you need it

When money’s at stake, you need answers fast. In addition to 24/7 Customer Service, our Financial Consultants are on call—talk to one today.

Financial Consultants

Advanced security
that never clocks out

Your account security is paramount. Along with strong network defenses and encryption, we protect your privacy, assets, and every transaction you make with the E*TRADE Complete Protection Guarantee.

Security Center

Explore managed solutions

If you’re looking for professional management, we can build a portfolio customized to your needs, monitor, and adjust it to help keep you on track.

Get up to $600, plus 60 days of commission-free stock and options trades for deposits of $10k or more.1 How it works

Open an account