New to online investing

You got this! With an easy-to-use website and friendly guidance, there’s no need to feel overwhelmed. Soon, you’ll feel right at home investing with E*TRADE from Morgan Stanley.

Easy steps to start investing online


Open an account

Apply online in about 10 minutes


Put money in

Add money to pay for the shares you want to buy


Pick an investment

Use our free screeners or Morgan Stanley equity research


Place your trade

Our intuitive website and mobile app will guide you

We are built for investors like you

No one ever said investing had to be hard.

zero commissions trades

$0 commission trades3

For online US-listed stocks, ETFs, mutual funds, and options. Focus on your future, not on fees.

full range of investments

Full range of investments

Get closer to your goals with stocks, mutual funds, ETFs, and more.

education and guidance

Guidance through life stages

Learn how to plan for key goals and milestones that may come up throughout your life.

Get up to $1,000 for a limited time1

Open and fund a new brokerage account with a qualifying deposit by July 31, 2024. Learn how

Use promo code: REWARD24


Popular accounts to get you started

Brokerage account

Investing and trading account

Buy and sell stocks, ETFs, mutual funds, options, bonds, and more.

Rollover IRA

Consider rolling over your old 401(k) plan assets to an E*TRADE from Morgan Stanley IRA

Consolidate assets from a former employer’s retirement plan.

Core Portfolios

Automated investment management

Get a diversified portfolio that’s monitored and managed for a low annual advisory fee of 0.30% and $500 minimum.4