A rally is underway in emerging market equities

Morgan Stanley Research


Summary: A bull cycle has begun in emerging market equities, with China, Korea, and Taiwan helping to lead a recovery from a long bear market.

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Emerging market equities are staging a comeback, and investors may find opportunities in North Asian markets particularly in 2023.

Strategists at Morgan Stanley Research first made a bullish call on Asia equities in October of 2022—noting that earnings growth was likely to bottom while valuations were 40% below their February 2021 cycle peak.

“We are confident that we are at the beginning of an emerging-market bull cycle,” says Jonathan Garner, Morgan Stanley’s Chief Asia and Emerging Market Strategist. “As in previous cycles we expect this to be led by the large North Asian markets—China, Korea and Taiwan.”

Leading the reasons for optimism? “The weakening in the U.S. dollar and China’s movement to a more sustainable COVID-management policy have improved the overall earnings outlook of the region,” Garner says.

Additionally, in the Korea and Taiwan markets, where stocks broadly underperformed in 2022, valuations are cheap and typically bottom before tech inventory cycles turn. These early-cycle markets have a track record of leading recoveries in Asia and emerging market equities. 

Mapping the turnaround

Emerging markets appear to be coming out of their longest and one of the steepest bear cycles. As of October 2022, the decline of the MSCI Emerging Markets Index had exceeded the average decline of the previous 10 bear markets, including the 1997 Asia Financial Crisis. The index had declined to 7% below the trough of the 2018 cycle and Asia stocks at the time were down more than 40% from their February 2021 peak. In the previous 10 cycles, equities hit peaks ranging between 22.7% and 124.8% from bear-market lows over an average of about 451 days.

Here’s how the EM strategy team believes an equities rally is likely to play out:

Image of scenery in China


The easing of COVID restrictions underpins the strategists’ more positive outlook for the economy, which should accelerate to over 5% GDP growth in 2023. Meanwhile, the China property market is stabilizing and regulatory action on the internet and e-commerce sectors appears to have largely concluded. The team expects earnings growth to accelerate from low-single-digit growth in 2022 to mid-teens in 2023.

Image of scenery in Korea


The Korea equity market has historically been a leader in emerging-market turnarounds, and it may be so again as it is heavily weighted to early-cycle-cyclical stocks. “For quality growth sectors, such as technology and capital goods, valuations appear to have troughed and the earnings outlook is likely to improve next year,” says Garner.

Image of scenery in Taiwan


The current downcycle in semiconductors and technology was fully priced into valuations by early October, particularly when considering the improvement in profitability of companies in these sectors. Downward earnings revisions are likely to reverse to upgrades by the middle of next year. Other indicators for a rally in the Taiwan equities market include a full reopening from COVID-related closures. This could bring an influx of visitors and provide a further boost to the domestic economy. 

Image of scenery in India


Given high valuations and the relative outperformance of India’s equity market this year, it may lag the recovery in China, Korea, and Taiwan. Still, Morgan Stanley’s India strategists are bullish on the country’s prospects over the next decade and think the market will benefit from investor interest and longer-term shifts to a multipolar world.

Asia vs. the rest of the world

In recent weeks Asia markets have shown reduced sensitivity to trends in U.S. markets—particularly for China equities—as is typical of the early phases of a recovery. As an early-cycle asset class, Asia equities tend to peak before the S&P 500—in this cycle in February 2021—and trough before the S&P 500.

Lingering risks to a market rally remain, including the impact of global inflation on overall equities valuations, as well as geopolitical factors, such as the interplay of China-Taiwan-U.S. relations, timing of China’s reopening and the effects of the ongoing Ukraine-Russia conflict on energy prices.

Still, key indicators point to an attractive risk-reward proposition for investors, making emerging market equities more favorably positioned than developed markets over the next year.

The source of this Morgan Stanley article, A Rally Is Underway in Emerging Market Equities, was originally published on Dec. 28, 2022.

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