Stocks vs. ETFs: Which is right for you?

E*TRADE from Morgan Stanley


Understanding the similarities and differences between stocks and exchange-traded funds (ETFs) is the first step in deciding how they may fit your investment goals. But first, let’s be clear about what stocks and ETFs are:

You probably already know that a stock represents a fraction, or share, of ownership in a specific company. An ETF, on the other hand, is a collection, or "basket", of individual stocks, bonds, or other investments, all pooled together. When you buy a share of an ETF, you own a fraction of that pool of investments.

How are they similar

Both stocks and ETFs...

  • Trade on an exchange and offer transparency. Because stocks and ETFs are generally traded throughout the day on an exchange, it’s typically easy to buy or sell shares. The exchanges also generally provide key trading information, which increases price transparency.
  • Give you a broad range of investment options. They both can be used to invest in many different industries, in companies of different sizes, in markets around the world, and more.
  • Support a wide variety of order types. With market, limit, good for day, good until…, and other order types, investors have a range of choices about how they acquire shares.
  • Make it possible to use options or even sell short. Options are available for many stocks and ETFs. And if you want to try to profit from falling prices—a practice known as short-selling or “going short”—there are ways to do it with both types of investments.
  • May pay dividends Many companies periodically pay dividends—a portion of the firm’s profits—to shareholders. Similarly, ETFs may receive dividends from stocks they hold, which are in turn paid through to investors who own shares in the ETF.
  • Can be traded with zero commissions at E*TRADE from Morgan Stanley, although an ETF's internal expenses still apply.1

How are they different

  Stock ETF
Risk vs. potential return An individual stock is a high risk investment, with potentially wide price swings and the possibility of large losses if things go badly for the company. But a stock may also provide bigger gains if you pick the right company. Because ETFs can invest in dozens or even hundreds of companies, most have built-in diversification. This means that one poor performing stock can potentially be offset by other, better performing stocks within the fund. But this may also tend to limit potential gains.
Cost to diversify To get meaningful diversification with stocks, you have to separately buy shares in many different companies. A single share of an ETF can inherently mix many different investments. So you can typically use ETFs to achieve diversification with fewer transactions than you’d need in order to buy the same stocks individually.
Market exposure Stocks make it easy to focus some of your investment dollars on a specific company that you believe in—one that is unusually well-managed or innovative, for example. The many different types of ETFs offer investors simple ways to get broad exposure to different markets. Many ETFs are designed to track the results of indexes. Others focus on business sectors such as technology or energy. Some follow specific strategies such as “growth” or “value” investing.
Research and legwork If you're a stock investor, you have to do all the research and trading yourself. Some investors welcome this, but others may find it too time-consuming or difficult. ETFs are professionally managed, based on the goals outlined in the fund's prospectus. All the work of researching, buying, and selling individual stocks is done for you. ETFs charge investors a fee called an expense ratio for these services. Of course, you must decide which ETFs to buy, so there is still research required.
Types of securities A stock is one particular type of security, or investment instrument, but there are other important securities such as bonds. Many ETFs invest in stocks, but you can also buy ETFs that invest in bonds, a mix of stocks and bonds, currencies, commodities, and more. These other securities can provide another form of diversification.

Which is right for you?

Stocks can potentially give a better return for investors who are comfortable taking on more risk. And buying individual stocks allows you to make a focused investment in a company or business which you really believe in.

In contrast, most ETFs may help reduce risk and give investors a way to diversify as well as gain exposure to sectors, regions, and broader markets more easily.

And remember, nobody says you have to choose one instead of the other. For many investors, a portfolio that contains stocks, ETFs, and other securities may be the foundation of a diversified overall investing strategy.

Explore how to invest with ETFs and stocks

Prebuilt portfolios

Simplify your investing with Prebuilt ETF Portfolios or Prebuilt Mutual Fund Portfolios.

ETF and stock screeners

Use our ETF screener or stock screener (login required) to quickly focus in on the kind of funds you're looking for.

Thematic Investing

Find ETFs that align with your values or with social, economic, and technology trends in our
Thematic Investing.

Core Portfolios

With Core Portfolios, we'll build, manage, and rebalance a diversified ETF portfolio for you.

What to read next...

Read this article to understand some basic differences between ETFs and mutual funds.

Selecting stocks should never be a guessing game. In this article, we offer three guidelines that can help you take a systematic approach to finding stocks that fit your strategy.

There's a diverse list of many different ETFs to choose from so here's a broad overview to get started. Read this article to learn more.

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