Setting Price Targets

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When you’re preparing a new trade, you should consider both the profit and the loss potential.  It’s important to have a strategy for evaluating profit with price targets.  This session introduces common chart price patterns used by traders and investors for estimating how far a price may move.


Rick Swope
Senior Strategist, Investor Education, E*TRADE from Morgan Stanley

Rick is Vice President of Investor Education with E*TRADE from Morgan Stanley.

As a veteran speaker and educator, Rick has presented in hundreds of seminars and conferences across the U.S., Canada, Europe, and Asia. His expertise covers technical analysis, market strategy and risk management. Rick has presented with some of the top financial exchanges including the Chicago Board Options Exchange, the Chicago Mercantile Exchange and NASDAQ OMX. He has extensive media experience including a regional PBS weekly show as well as numerous radio and television appearances.

Rick was the co-owner and managing partner of a trading firm that was one of the pioneers in online trading.  He began his career as an Engineering instructor and a Propulsion Engineer on the F22 Raptor program for the USAF Systems Command.

He is the principal author of the Amazon bestseller, Five Points for Trading Success (Wiley, 2007) and co-author of Trading by Numbers (Wiley, 2012).  His undergraduate and graduate studies focused on Systems Engineering, Mathematics, Operations Research and Statistics.  He holds the Series 7, 24, and 63 licenses.

Investing in securities involves risk, including possible loss of principal.