Knowledge is a wise investment

We’ve always believed that the more you know, the better off you are. By combining easy-to-understand information with actionable insights, E*TRADE helps make the market seem less daunting—and more approachable.

Get up to $600, plus 60 days of commission-free stocks and options trades when you open an account with $10k or more.How it works.


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Learn early, learn often

At E*TRADE, class is always in session. With videos, articles, and live education sessions, you'll be ready to start your journey in no time.

Click here to learn about being new to investing

New to investing

We all have to start somewhere. Let us help get you on the right track as you start your investing journey.

Click here to learn about investment products

Investment products

There are millions of investment choices. Learn how you can find the right ones for you, and how to combine them into a portfolio. 

Click here to learn about retirement


Planning for retirement takes some work. But we have articles, videos, and on-demand support to help you plan for the retirement you want.

Click here to learn about ways to manage your portfolio

Portfolio management

E*TRADE provides a full range of investing solutions—from the self-directed to the fully-managed. Learn the pros and cons of each.

Need ideas? Consider yourself inspired.

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Market activity

Learn how to spot growth potential in all market conditions.

Investing trends

Get actionable investing ideas based on what's happening in the markets and economy right now.

Investing fundamentals

Learn the time-tested principles that form a rock-solid investing philosophy.

What you need to stay up to speed

Find out what's driving the markets with features like breaking news, free analyst research, original market commentary, and more.