Monthly Sector Rotation
Last update: 10/1/2026
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E*TRADE from Morgan Stanley today released the data from its monthly sector rotation study, which indicates whether clients were net buyers or sellers in each of the 11 core stock market sectors defined by the Global Industry Classification Standard (GICS). These figures, which encompass activity in all US-traded stocks (including OTC) and ADRs, reflect purchases and sales of the individual stocks in each sector, as well as dividend investments and options exercises and assignments.
The three sectors with the most net-buying activity in September were Real Estate (+11.76%), Consumer Discretionary (+5.17%), and Industrials (+4.67%). The sectors with the most net-selling activity were Tech (-1.62%), Communication Services (-1.52%), and Health Care (-0.89%).