Invest & trade with an

Industry Leader

For more than 25 years, E*TRADE has relentlessly challenged the industry to give investors more power and control over their finances. Today, as one of the most recognized names in financial services, we continue to be one of the best places to
invest for long-term success.


  • Easy, intuitive online & mobile technology
  • Exceptional value way beyond price
  • A full range of innovative investing solutions
  • Advice & guidance any way you want it

Low Price


is just the beginning

At E*TRADE, our definition of value includes more than just low commissions. We give you everything you need to achieve your long-term investing and trading goals—all with pricing that's clear, competitive, and fair.

Low Commissions

Exceptional Value

  • $9.99 or less stock & options trades2
  • 75¢ per options contract
  • 1,300 no-load, no-transaction-fee mutual funds3
  • 80 commission-free ETFs14
  • $1 per online bond trade4
  • Low margin rates
  • Free research & streaming quotes
  • Powerful online tools
  • Complimentary advice & guidance5
  • 24/7 customer service
  • No account service fees

See all pricing and rates

A full range of

Investment Choices

  • Stocks, options, futures, and forex12
  • 8,000 mutual funds and every ETF sold
  • Over 30,000 bonds
  • Securities from 77 international markets6
  • Traditional, Roth & 401(k) Rollover IRAs
  • Managed portfolios from E*TRADE Capital Management

Whatever your investing or trading style, you'll get a complete range of investing solutions able to compete with any full-commission brokerage.

Compare Investment Choices

Smart Technology

to make investing easy

Our innovative, easy-to-use investing and
trading tools take the work out of planning,
diversifying, and managing your investments.

360_bubble Mobile_bubble Retirement_Cal Pro_bubble

Free Research

& on-demand education9

Smart investing starts with the right information. Learn basic investing concepts to advanced trading tactics and get access to FREE independent analyst research from leading sources.13

  • Exclusive market commentary
  • 3-minute educational videos
  • Live and on-demand web seminars
  • Interactive demos & tutorials

No pressure. No hassles.

Just the Help You Need.

At E*TRADE, one-on-one investing advice is always available by phone or in person.

  • Experienced Financial Consultants
  • Chartered Retirement Planning CounselorsSM10
  • Fixed Income specialists
  • Dedicated active trading, options, and futures specialists

E*TRADE Pro Elite

Our exclusive program for active traders8, featuring:

  • Our premier E*TRADE Pro platform
  • Elite customer service
  • $7.99–$9.99 stock & options trades
  • Dedicated options and futures specialists

E*TRADE Pro delivers the ultimate in trading technology:

  • Technical screener & scanner
  • Sector & industry tracker
  • Live streaming CNBC TV11
  • Options analytical tools

Solutions & guidance for

Retirement Success

Whether you want to start a retirement plan, roll over an old 401(k), or make your nest egg last, E*TRADE has the tools and guidance you need.

Complimentary Guidance

One-on-one Portfolio Evaluations from Chartered Retirement

Planning CounselorsSM10

NEW E*TRADE OneStop Rollover from E*TRADE Capital Management15

Full Range of

Traditional, Roth & Rollover IRAs

8,000 mutual funds, including target date funds

Managed Investment Portfolios


No annual IRA fees16

1,300 no-load, no-transaction-fee mutual funds

80 commission-free ETFs14

Take the Next Step

Open an account today
and get up to $6001

Plus 60 days of free trades for
deposits of $10k or more
How It Works
Open an account

Speak to a Representative:

Call Us at 1-800-ETRADE-1


Chat LiveVisit an E*TRADE Branch
Get up to $600 cash credit for deposits or transfers made within 45 days of account open.
Deposit or Transfer
$25K - $99,999
$100K - $249,999
$250K and above
And open an account with $10,000 or more and receive free stock & options trades for 60 days once funds become available.
*Call us to see how you can qualify for more at 1-800-ETRADE-1