Why invest with Blend Portfolios?
Free yourself from the daily responsibilities of investing. Work with a Financial Consultant to choose a portfolio that’s tailored to your needs and managed to help keep you on track.
A Financial Consultant takes the time to get to know you before recommending a diversified portfolio for your needs
Based on your needs, we tailor your portfolio according to your investing goals, tax situation, and strategy preferences
Get the benefits of professional portfolio management with a low initial investment and advisory fees ranging from 0.65%–0.90%
With our digital dashboard, you always know what you’re invested in, how your portfolio is performing, and exactly what you’re paying
Investing tailored to you
With Blend Portfolios, you guide how your assets are managed while we handle the daily responsibilities of investing.
- Choose a professionally managed portfolio from E*TRADE or an investment strategy from third-party asset managers, including BlackRock, JP Morgan, and Goldman Sachs
- Based on your preferences, your portfolio may include exchange-traded funds (ETFs) or a blend of both ETFs and mutual funds
- Customize your approach with taxable and tax-sensitive portfolios, socially responsible investments or portfolios, and smart beta investments
Clarity, value, and control
You’ll never have to wonder what you’re paying, how you’re doing, or how your assets are being managed.
- Monitor your performance through our digital dashboard and update your investment strategy at any time
- Enjoy competitive pricing with blended annual advisory fees from 0.65%–0.90% with no trading commissions or transaction fees
- Get a broadly diversified portfolio designed to match your investment needs and help manage risk at an affordable price
Professional portfolio management
We work with you to choose a portfolio, and then do all the buying and selling for your account based on your needs.
- Get a balanced mix of non-proprietary investments handpicked by our experienced investment strategy team
- We closely monitor and rebalance your portfolio to help keep you aligned with your goals
- We’ll keep you informed of key market events and trends that may affect your portfolio
- Get ongoing support whenever you have questions or want to discuss your strategy or your account
Blend Portfolios pricing
|Account market value||Blended annual advisory fee|
|Next $1,000,000 and more||0.65%|
Explore more investing solutions
Automated investment management
Get a diversified portfolio that’s monitored and managed for a low annual advisory fee of 0.30% and $500 minimum.
Custom-built, professionally managed portfolios with $150,000 minimum
Let a professional build and manage a diversified portfolio of stocks, mutual funds, and ETFs around your individual goals and preferences.
Fixed Income Portfolios
Custom portfolio of investment-grade bonds with $250,000 minimum
Work with a dedicated Financial Consultant on building a custom bond portfolio managed by third-party portfolio managers.