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Step 1

Find a great idea

Choose an investment that fits your trading approach. And if you’re looking for a trading approach, we can help you find that, too.

Let us help you find an approach

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Investment ideas

Find opportunities in news headlines, market trends, and basic investing approaches.

See all investing ideas


Knowledge section

Explore our professional analysis and in-depth info about how the markets work.2

Start now


And find investments to fit your approach

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Sort through thousands of investments to find the right ones for your portfolio.

Launch the ETF Screener

The latest news

Monitor dozens of news sources—including a CNBC live stream.3

See the latest news


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Step 2

Test it out

OK, you love the idea … but will it work in the real world? We can help you run the numbers and search for professional guidance.

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Powerful indicators image
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  • Advanced Charts
  • Powerful indicators
  • Risk management tools
  • Historical Charts
Enter a ticker symbol and get a customizable chart. Choose a time frame and interval, compare against major indices, and more.
Track the performance of your investments against important benchmarks, such as the MACD, volume, P/E ratio, and DMI.
Our option “Greeks” and analysis tools lets you track your risk level and make important strategic decisions.
Our interactive charts let you see decades’ worth of pricing activity—including high, low, open, close, and volume.4

Get objective information from industry leaders

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Independent analyst research

Let some of the top analysts give you a better view of the market.

Learn more about analyst research

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Learn more about the outlook for your funds, bonds, and other investments.



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Choose an investment and compare ratings info from dozens of analysts.

Learn More About TipRanks


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Step 3


From easy-to-use trading tickets to advanced tools for options and conditionals, we’ll help you trade, on your schedule.


Go mobile

Our mobile app lets you execute everything—from basic trades to multi-leg options orders—anywhere there’s an internet connection.

Learn more about E*TRADE Mobile

Clear, fair pricing

Pay no more than a $9.99 commission per trade on stocks, options (plus 75¢ per options contract), and exchange-traded funds (ETFs).5 Plus choose from 100+ commission-free ETFs.6

View all pricing and rates



We offer the sophisticated tools that option traders need—to help monitor risk, optimize approaches, and track detailed market data. 

Learn more about Options



Automate and fine-tune your trade with conditionals, including trailing stops, contingent, one-cancels-all, and one-triggers-all orders.

Learn more about Conditionals


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Step 4

Keep it on your radar

With clear charts, in-depth reports and mobile alerts, we make it easy to monitor your portfolio, and track the market from nearly anywhere.8


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In-depth performance reports

Get an overview from your portfolio page, with quick access to:

  • Performance over time
  • The latest news about your investments
  • Streaming quotes
  • Analyst research

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Watch lists

Track the investments you’re most interested in.

  • Latest pricing moves
  • News stories
  • Fundamentals
  • Options information


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Mobile alerts

Get timely notifications on your phone, tablet, or watch, including:

  • Pricing highs and lows
  • Movements in the value of your portfolio
  • Changes to your account


Real help from real humans

Contact information

Financial Consultants9

Get one-on-one guidance from our Financial Consultants—by phone, by email, or in person at one of our branches. Call us now: 1-866-484-3658.


Platinum user support

For our most active traders, E*TRADE offers platinum user support, including a dedicated Financial Consultant to provide guidance and advice.

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