Execute an Options Trading Plan Using E*TRADE Tools
Learn the basics of identifying opportunities, choosing strategies, and managing a trade. Get an overview of a trading plan and how to implement it on the platform.
Senior Strategist, Investor Education, E*TRADE Securities LLC
Todd Rich is a Senior Strategist of Investor Education with E*TRADE Securities LLC. Todd joined E*TRADE with the acquisition of OptionsHouse, where he was President of OptionMonster, an education and media entity. He’s had an extensive career in the financial industry, having been a market maker on the floor of the Chicago Board Options Exchange, and then migrating into working directly for the exchanges with stints at Eurex, BOX Options, and the New York Stock Exchange. He is well-versed in options trading as well as market structure. He has both a BA and MBA from UCLA. Although having grown up in California, he now lives in Chicago with his wife and two sons.