Growth & Value Opportunities with Stocks

Stocks can be a smart choice to grow the value of your portfolio and/or generate income. Sold in shares, stocks make you an owner of a small piece of a company, with a stake in its future. There are thousands of stocks to choose from, so E*TRADE offers free education, advice and tools to help. While the stock market can be volatile, over the longer term it has historically out-performed other investments- including bonds and cash equivalents.

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Top Mistakes Traders Make

A good move for...

  • Growth & Value

    Stocks offer strong potential to increase in value and stay ahead of inflation

  • Generating

    Choose stocks that pay dividends - to get regular income or to reinvest the dividends & increase your holdings

  • Flexibility

    Use a buy-and-hold strategy or pursue an active investing strategy

  • Control

    Invest directly in the companies you believe have the most potential

Fast Facts

Stop & Conditional Orders can help protect your portfolio.

Use them to lock in profits and limit losses.

The price-to-earnings (P/E) ratio can help you identify value stocks.

Compare the value of companies in similar sectors.

Compare earnings-per-share (EPS) between similar companies.

That tells you how a company is performing versus its peers.

Market capitalization (market cap) is the dollar value of a company.

Small-, mid- and large-cap stocks have different potential benefits and drawbacks.

Why choose E*TRADE for Trading Stocks

  • Stock & options trades for $9.99 or less2
  • Low margin rates & no account service fees
  • Easy-to-use Stock Selectors
  • Industry-leading investing technology on your desktop or mobile device

Every E*TRADE customer also gets

  • FREE investing & trading education3
  • FREE independent research & analysis
  • Help & guidance when you need it
Get up to $600 cash credit for deposits or transfers made within 45 days of account open.
Deposit or Transfer
$25K - $99,999
$100K - $249,999
$250K and above
And open an account with $10,000 or more and receive free stock & options trades for 60 days once funds become available.
*Call us to see how you can qualify for more at 1-800-ETRADE-1

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