Growth & Value Opportunities with
Stocks can be a smart choice to grow the value of your portfolio and/or generate income. Sold in shares, stocks make you an owner of a small piece of a company, with a stake in its future. There are thousands of stocks to choose from, so E*TRADE offers free education, advice and tools to help. While the stock market can be volatile, over the longer term it has historically out-performed other investments- including bonds and cash equivalents.
A good move for...
Growth & Value
Stocks offer strong potential to increase in value and stay ahead of inflation
Choose stocks that pay dividends - to get regular income or to reinvest the dividends & increase your holdings
Use a buy-and-hold strategy or pursue an active investing strategy
Invest directly in the companies you believe have the most potential
Stop & Conditional Orders can help protect your portfolio.
Use them to lock in profits and limit losses.
The price-to-earnings (P/E) ratio can help you identify value stocks.
Compare the value of companies in similar sectors.
Compare earnings-per-share (EPS) between similar companies.
That tells you how a company is performing versus its peers.
Market capitalization (market cap) is the dollar value of a company.
Small-, mid- and large-cap stocks have different potential benefits and drawbacks.
Why choose E*TRADE for Trading Stocks
Stock & options trades for $9.99 or less2
Low margin rates & no account service fees
Easy-to-use Stock Selectors
Industry-leading investing technology on your desktop or mobile device
Every E*TRADE customer also gets
- FREE investing & trading education3
- FREE independent research & analysis
- Help & guidance when you need it
Help when you need itTalk to an Investment Professional Visit a branch Learn about Managed Portfolios from E*TRADE Capital Management.