Growth & Value Opportunities with


Stocks can be a smart choice to grow the value of your portfolio and/or generate income. Sold in shares, stocks make you an owner of a small piece of a company, with a stake in its future. There are thousands of stocks to choose from, so E*TRADE offers free education, advice and tools to help. While the stock market can be volatile, over the longer term it has historically out-performed other investments- including bonds and cash equivalents.


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A good move for...

Growth & Value

Stocks offer strong potential to increase in value and stay ahead of inflation


Choose stocks that pay dividends - to get regular income or to reinvest the dividends & increase your holdings


Use a buy-and-hold strategy or pursue an active investing strategy


Invest directly in the companies you believe have the most potential


Fast Facts

Stop & Conditional Orders can help protect your portfolio.
Use them to lock in profits and limit losses.

The price-to-earnings (P/E) ratio can help you identify value stocks.
Compare the value of companies in similar sectors.

Compare earnings-per-share (EPS) between similar companies.
That tells you how a company is performing versus its peers.

Market capitalization (market cap) is the dollar value of a company.
Small-, mid- and large-cap stocks have different potential benefits and drawbacks.

Why choose E*TRADE for Trading Stocks


Stock & options trades for $9.99 or less2

Low margin rates & no account service fees

Easy-to-use Stock Selectors

Industry-leading investing technology on your desktop or mobile device



Every E*TRADE customer also gets

  • FREE investing & trading education3
  • FREE independent research & analysis
  • Help & guidance when you need it

Open an account today and get up to $600

Plus 60 days of free trades for deposits of $10k or more1

How it works »

Get up to $600 when you open an IRA

Plus 60 days of free trades for deposits of $10k or more1

How it works »