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Why Choose E*TRADE

Learn why millions of people worldwide rely on E*TRADE for a combination of value, ease, and security.

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Diversify & Allocate With Ease4

Our smart, easy-to-use tools take the uncertainty out of planning, investing, and managing your investments.

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A Full Range of Investments

Take advantage of more opportunities in more markets with low-cost stock trades6, over 8,000 mutual funds, every ETF sold, bonds, options and futures.

 

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Retirement Planning & Solutions

Get no-annual-fee IRAs, low cost investments6, innovative tools & complimentary guidance. If you need help, let our Financial Consultants help you create a plan and stay on track.

Get Up to $600 when you open an IRA1 Open an IRA | Roll Over a 401(k)

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FREE Independent Research

Generate ideas with in-depth market analysis, breaking news, and market commentary from leading sources, including S&P and Thomson Reuters.

 

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Personalized Guidance

Get the advice you need, the way you want it with powerful online tools, specific buy/sell recommendations, and full ongoing portfolio management.7

Open an account today and get up to $6001

Plus 60 days of free trades for deposits of $10k or more

open an account

Get up to $600 cash credit for deposits or transfers made within 45 days of account open.

Deposit or Transfer Receive
$25K - $99,999 $200
$100K - $249,999 $300
$250K and above $600*

And open an account with $10,000 or more and receive free stock & options trades for 60 days once funds become available.

*Call us to see how you can qualify for more at 1-800-ETRADE-1

Get up to $600 when you open an IRA1

Plus 60 days of free trades for deposits of $10k or more

Get up to $600 cash credit for deposits or transfers made within 45 days of account open.

Deposit or Transfer Receive
$25K - $99,999 $200
$100K - $249,999 $300
$250K and above $600*

And open an account with $10,000 or more and receive free stock & options trades for 60 days once funds become available.

*Call us to see how you can qualify for more at 1-800-ETRADE-1