Cutting-Edge Technology for Every Trader

On the web or on the move - get the best trading experience no matter how you invest.

Active Trading Platform


Our premier trading technology for elite traders featuring our most powerful tools.3

  • Powerful Strategy Scanner

    Scan the market in seconds to find unlimited trading ideas.4

  • Sector & Industry Tracker

    Find the top performing sectors, industries and companies in 3 clicks.

  • All-New Options Analytics

    Scan the market to find the right options strategies for your goals and risk tolerance.

  • Live, Streaming CNBC TV

    Stay on top of the latest market news with fully integrated live and on-demand CNBC TV.5

Website Investing Experience


One-page website investing experience featuring streaming quotes for all customers.

  • Graphical View of Your Accounts

    See your net assets, performance, and allocation at a glance.

  • Everything on One Page

    Access your accounts, track the markets, and make trades without leaving the page.

  • Choose Your Favorite Features

    Choose the features you need to manage your investments and make decisions.

  • Free Streaming Market Data

    Stay on top of your investments and the markets in real time with free streaming quotes for all customers.

Ultimate Mobile Investing

E*TRADE Mobile

Stay connected to the markets and your accounts.3 Available on all popular devices.

  • Track the Markets

    Spot opportunities and react fast with free real-time quotes, news, and charts.

  • Voice Recognition

    Simply speak to get stock quotes and options chains, company information, or to launch the stock order ticket (available on iPhone and Android).

  • Barcode Scanning

    Snap a photo of a barcode and, if available, get details on the publicly traded company associated with the product (available on iPhone® and Android™).

Options Trading

Trade even the most complex options strategies with professional-grade options tools & analytics.

Forex Trading

Trade over 50 currency pairs on an easy-to-use, no-fee platform.

Margin Trading

Use margin to leverage the value of your stocks -- at competitive rates.6

Get up to $600 cash credit for deposits or transfers made within 45 days of account open.
Deposit or Transfer
$25K - $99,999
$100K - $249,999
$250K and above
And open an account with $10,000 or more and receive free stock & options trades for 60 days once funds become available.
*Call us to see how you can qualify for more at 1-800-ETRADE-1

Free Blackberry Offer*

  1. Open and fund your account
  2. Log on with your UserID and password to select your phone

*Requires a 2-year wireless plan

*This offer is subject to wireless carrier credit approval

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