Why trade stocks?
Stocks let you own a piece of a company’s future. They’re available for virtually every industry—so you can tap into your knowledge of specific businesses, or buy an array of stocks to diversify your portfolio.
Potential for growth
Successful stocks can help your money grow—at times, they can even outperform inflation
Reinvest what you earn
Some stocks pay regular dividends—that’s money you can keep or reinvest
You're in control
You decide which company to invest in, when it’s time to buy or time to sell
Target your goals
Trade stocks short term or invest long term depending on your financial goals
Everything you need to find ideas and get invested in the markets.
Tools and news help you dive into the markets
- Research and spot potential trades with market data and breaking news
- Get complimentary analyst research, ratings, and recommendations from leading independent providers
- Stay abreast of market-moving news and events with streaming Bloomberg TV
$4.95 with 30+ trades per quarter2
Where can I find even more investing ideas?
Potential opportunities can be found almost anywhere. These easily accessible sources give new investors
a variety of different ways to find ideas.
Find opportunities by looking for market trends and market movers—stocks with a lot of trading activity—or check out market commentary from E*TRADE's own analysts and major news sources.
Choose a diversified portfolio of leading mutual funds or ETFs based on how much (or how little) risk you want to take. There are $0 trading commissions (fund expenses and service fees apply) and portfolios are professionally built by E*TRADE's investment strategy team.